Tony Alessandra

Business Consultant

Tony Alessandra

Business Consultant

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Biography

Dr. Tony Alessandra has a street-wise, college-smart perspective on business, having been raised in the housing projects of New York City to eventually go on to realize success as a graduate professor of marketing, an entrepreneur, a business author, and a Hall of Fame keynote speaker. He earned a BBA from the University of Notre Dame, an MBA from the University of Connecticut, and his PhD in marketing from Georgia State University.

In addition to being president of Assessment Business Center, a company that offers online 360-degree assessments, Alessandra is also a founding partner in The Cyrano Group and Platinum Rule Group – companies which have successfully combined cutting-edge technology and proven psychology to give salespeople the ability to build and maintain positive relationships with hundreds of clients and prospects.

Dr. Alessandra is a prolific author with 19 books translated into 49 foreign language editions, including his newest book, co-authored with Dr. Jerry Teplitz, Switched-On Selling: Balance Your Brain For Sales Success (July 2010); the newly revised, best-selling The New Art of Managing People (Free Press/Simon & Schuster, 2008); Charisma (Warner Books, 1998); The Platinum Rule (Warner Books, 1996); Collaborative Selling (John Wiley & Sons, 1993); and Communicating at Work (Fireside/Simon & Schuster, 1993). He is featured in over 50 audio/video programs and films, including Relationship Strategies (American Media); The Dynamics of Effective Listening (Nightingale-Conant); and Non-Manipulative Selling (Walt Disney). He is also the originator of the internationally recognized behavioral style assessment tool The Platinum Rule.

Recognized by Meetings & Conventions Magazine as "one of America's most electrifying speakers," Dr. Alessandra was inducted into the Speakers Hall of Fame in 1985 and is a member of the Speakers Roundtable, a group of 20 of the world's top professional speakers. Alessandra’s polished style, powerful message, and proven ability as a consummate business strategist consistently earn rave reviews and loyal clients.

Speaker Videos

Customer-Driven Service

Speech Topics

The Platinum Rule: Relationship Strategies for Building Customer & Employee Loyalty

Most of us never figure people out. We just ricochet through life, getting along with some people and dealing as little as possible with others because they're so different from us. In this highly entertaining and insightful program, Tony Alessandra shows you how to practice The Platinum Rule: "Do unto others as they would like done unto them!" Once you understand and master The Platinum Rule, you'll be able to build bridges to people of any style in any business or personal situation. The Platinum Rule content is practical, accurate, and immediately useable. Here's what you'll learn:

How to spot the clues that help you "read" other people and accurately determine their behavioral style.
What makes people tick, their strengths and weaknesses, likes and dislikes.
How to practice adaptability – changing your strategy and/or approach based on the situation or the person whom you're dealing with.

Collaborative Selling: How to Gain the Competitive Advantage

Selling today has evolved from a transactional, one-shot sale mentality to building lifetime customer relationships; from persuading and telling to problem solving and helping; from low-price selling to value-added selling. In this interactive session, Tony Alessandra shows your sales and service reps how to become a solution consultant by focusing more on studying customer needs and assuring customer satisfaction than on pitching product features. Some of the guiding philosophies of this program include:

Prescription before diagnosis is malpractice.
People don't buy because they're made to understand, they buy because they feel understood.
Professionals are defined not by the business they're in, but by the way they're in business.
When two people want to do business together, they won't let the details stand in the way.
The sale begins when the customer says "yes."

How to Get & Keep Customers... For Life

Turn your customers into business apostles who "preach the gospel" according to your company. Dr. Alessandra discusses the importance of a customer-driven focus, including key insights for creating customer intimacy, customer retention, and customer satisfaction. In this dynamic program, he reveals strategies for turning moments of misery into moments of magic for your customers and shows how everyone in your organization can increase customer loyalty by:

Building value for the customer.
Differentiating your company, products, and sales reps from the competition.
Cross-selling a range of products and services to both increase profitability and customer retention.
Increasing your internal customer responsiveness and external customer satisfaction.
Creating an emotional attachment with your customers.

How to Develop Your Charisma as a Leader

What impact could you have on your employees or colleagues if you decided to unleash your true charisma? How would it feel to be in command of such influence? Can you imagine just how much this would enhance your leadership influence and other areas of your life? As an applied behavioral scientist and human relationships expert, Dr. Tony Alessandra has spent his career studying the different ways people interact with each other. His research (in his book, Charisma) revealed several specific qualities charismatic people demonstrate. These "magical" qualities are present in everyone to varying degrees. The people we think have a lot of charisma have just developed their qualities to a higher level than most. In this program, Dr. Alessandra uses his research to create a simple, yet powerful, system to help you strengthen your charisma and become a more effective leader.

Testimonials

"Tony Alessandra excited our audience! He is a vibrant speaker who clearly articulates his point and uses examples we can all relate to as well. He mixes humor with real world experience and certainly can perk up an audience. His message was relevant to our needs and he does his homework. Not only was he a ‘motivational’ speaker, but we all can walk away with something that can be applied in our everyday business transactions. Two thumbs up!"

- Baan Americas

"Tony, thanks for a great entertaining and educational presentation. You really got the attention of our home counselors and manager. It was an honor to finally get to know one of my real heroes over the years. You have been my mentor in so many ways. I’ve watched your video, listened to your tapes, and read your books! Now I got to shake your hand!"

- John Laing Homes

"Tony Alessandra delivers and then some! He's engaging, entertaining and right on the mark when it comes to tailoring his presentation to the audience. His message works on a number of levels. It's a talented speaker who can involve his audience right from the get go, and hold their interest throughout. When an audience is still talking about the presentation the next day, you know you have a hit. Tony is gifted."

- AAA

"Tony, I wanted to thank you for the work you put into your presentation. The early feedback I received has been positive. One of our marketing reps said, 'It was the best VSP refresher I’ve ever had,' going on to comment on its relevance and the clarity of the examples. Thank you for helping us end our meeting on a high note."

- Progressive Casualty Insurance

"Tony Alessandra delivers an exuberant presentation, one that captivates the audience from its inception and keeps them attentive and alert (and laughing) throughout the program. His ideas are easily adaptable to our operations in the field and will be easy to communicate to all levels of management with his easy-to-understand visual tools."

- Sega Entertainment

"Your presentation at AIUM in Nashville was fabulous – everything I had hoped and more… There is nothing I would have changed. The overall reaction of the audience was unanimously positive on all fronts. Everybody was enthusiastic and many were still talking about your presentation all the way through the convention. In short – you were a hit!!"

- American Institute of Ultrasound in Medicine

"Members and guests LOVED you. I received many, many, many unsolicited compliments about you. It’s a great feeling for me. Especially, you impressed the more seasoned members of our organization. They are a hard bunch to impress!"

- Professional Edge

"I think our president said it best… 'Of all the speakers we have had, you’re the first person to listen to what we had to say and incorporate that into your presentation.'"

- Carter Lumber Company

"How do you translate typically mundane topics like Customer Loyalty and Embracing Change into a delivery using common words and levity that the entire breadth of an organization can understand and remember? Tony Alessandra. If you hear him once, then you will want to hear him again!"

- Thermo Finnigan