Remember Kodak? Blockbuster? Tower Records? Today, many companies may be facing their own evolution or extinction event—this time, around data and AI. According to Dr. Severence MacLaughlin, the industry’s inability to access and utilize an abundance of information to its fullest potential has led to suboptimal business outcomes in a range of areas. On the other hand, those who continue to evolve will significantly leapfrog their competition. A recent McKinsey report showed that those organizations investing in AI see a 17% increase in margin. Read More >

In this essential talk, which can be tailored to the specific interests of any audience or industry, Dr. MacLaughlin provides an illuminating look at the current and future landscape of advanced data analytics and AI, including: Read Less ^

• The rapidly expanding AI economy—estimated at $15 trillion by 2030.
• The evolution of data and where it’s heading.
• The difference between data analytics, data sciences and artificial intelligence.
• The four forms of AI, from automated intelligence automation to autonomous intelligence.
• Creating integrated systems of intelligence.
• Getting the biggest ROI from your investment.
• What should your company be spending on AI and how does that compare to your industry?
• The future of sentient AI.

From pharma to fintech, companies in every industry are acquiring and accumulating an expanding universe of customer data. Yet only a fraction are optimizing AI-driven solutions to derive powerful insights, accelerate growth and leapfrog their competition. In this customer-focused talk filled with real-world examples and intriguing case studies, Dr. Severence MacLaughlin shares how to leverage the data you may already have to understand your customers, improve their experience and even predict their behaviors. Read More >

Tailored to the interests of the audience and their industry, Dr. MacLaughlin covers the full spectrum of advanced analytics and AI techniques to help you: Read Less ^

• Determine your ideal customer. Is it different from who you think it is? If so, how do you close the gap?
• Contact your customer at the right time, in the right channel with the right message to drive conversion.
• Understand your customer and develop actionable insights to increase ROI and top-line growth.
• Avoid the “Netflix Mistake” of mathematically modeling your product, not your customer.
• Utilize AI to know what you don’t know.
• Reduce acquisition costs.
• Precisely target and segment current and potential customers.
• Understand where AI is going and what you can do now to gain a competitive advantage in a rapidly changing landscape.

AI and other advanced technologies are poised to change the landscape in every industry. How can your organization leverage AI-driven solutions to increase ROI and top-line growth, improve outcomes, reduce costs and improve productivity, better manage networks and operations and enhance the member experience? Read More >

Leveraging his significant background in a range of industries, Dr. MacLaughlin provides an enlightening overview of the current healthcare AI landscape and its future opportunities, including: Read Less ^

• What AI is and what AI is not.
• The four forms of AI.
• AI systems that learn from experiences and generate powerful insights.
• How to effectively channel AI investments.
• Real-time identification of out-of-normal events or behavior.
• The power of predictive intelligence and intervention of behavior.
• Improving operations and rationalizing costs.
• AI personas.
• The promise of digital sentience.