How does a professional - or even an entire organization - deal with the phenomenon that Scott McKain calls "the collapse of distinction?" There are three ominous factors that pull every company back to the pack like a magnet. Without understanding these "destroyers of differentiation," a voyage on the "sea of sameness" is inevitable. Next, visionary companies and colleagues seek to become distinct. In this compelling presentation, McKain reveals the Four Cornerstones of Distinction and how to stand out and move up through the creation of the Ultimate Customer Experience!®

Based upon McKain’s #1 best-selling business book (Amazon.com and 800-CEO-READ), this program addresses the Six Disconnections between what customers crave versus what most organizations offer.

As Scott McKain wrote in his first business bestseller, every professional and each organization must develop the kind of connection with its customers that a blockbuster film or compelling television program creates with its audience! We have become a culture that expects an experience to be an integral part of doing business. Therefore, those organizations that understand how to execute the strategies necessary for creating compelling relationships thorough the customer and employee experience will find themselves leading the pack.

It is difficult to keep up and thrive during these changing times. With experience in both business and entertainment, Scott McKain has developed a unique concept: ALL businesses need to apply the techniques used by show business in order to create compelling experiences in today’s culture.

The qualities needed to establish leadership in the field of sales have changed. Scott McKain—one of the nation’s leading communicators and member of the Professional Speaker’s Hall of Fame—has developed the unique doctrine that will show you how.

In today’s marketplace, a quality product or service is no longer enough to grab the customer’s attention or guarantee repeat business. Customers now demand to be knocked out, amazed and astounded, every time they do business with you—or they will do business elsewhere!

Directors on the set are responsible for “calling the shots.” Yet, they also must integrate the differing personality styles and interests of people as varied as the actors to the technicians. A similar challenge is apparent in today’s business culture. How do you get your people to execute the vision? This program will show you how.

Overnight delivery, fax, email, video conferencing, and internet—all important means of communication in today’s high-tech world. However frequently, good old-fashioned verbal communication falls by the wayside and we fail to get our message across. In this fun yet informative presentation, Scott McKain takes a look at how we communicate and why we often don’t communicate as well as we might think!