During his military career, Rich was intimately involved in the world-renowned SEAL selection process, which whittles exceptional candidates down to a small cadre of the most elite optimal performers. But Rich was often surprised by which recruits washed out and which succeeded. Someone could have all the right skills and still fail, while recruits he might have initially dismissed would prove to be top performers. The seemingly objective criteria weren't telling him what he most needed to know: What does it take to be one of the highest-performing teams in the world?

Eventually, he cracked the code. Through years of observation, Rich learned to identify a successful recruit's core Attributes, the innate traits for how a person performs as an individual and as part of a team. As well as understand once you build a high performing team you must understand how to move through stress and uncertainty to become resilient. That same methodology can be used by anyone in their personal or professional lives. Upon retirement in early 2017, Rich started working as a speaker, facilitator, and consultant with the Chapman & Co. Leadership Institute and Simon Sinek Inc. to teach corporate teams how to become a high-performing team.

In 2021, he launched his first book: The Attributes, 25 hidden drivers of optimal performance. He also launched his own consulting business, The Attributes Inc, and developed the revolutionary selection technique, The Attributes Discovery, to help organizations select and assess the right people and form the best teams. Rich resides with his wife and two children in Virginia Beach, VA, USA. Read Less ^