In her presentation "Building an Organization Through the Lens of Purpose," Maryam Banikarim explores the growing importance of purpose-driven organizations in inspiring employee commitment and customer engagement. She emphasizes that it's not just about what an organization makes, but what it stands for, and how leadership embeds this belief into its operations. By sharing case studies from companies such as Southwest Airlines, Hyatt, and Gannett, Maryam provides actionable steps for building an organization through the lens of purpose, leading to outperformance in the market. The presentation offers a compelling and energizing purpose-driven playbook that can be applied to any brand in any industry.

In her talk "Community is the New Cool," Maryam delves into the concept of community and its growing significance for companies aiming to connect with today's consumers. She discusses how modern brands are increasingly seeking to engage their most loyal customers and build "sticky" communities, providing valuable insights through best-in-class examples and case studies. The talk explores the role of companies in supporting and connecting with their communities, emphasizing the potential for business growth along the way. Maryam also offers a guide on how to create a successful community marketing strategy, highlighting the importance of identifying brand topics, developing effective community marketing strategies, and engaging in active customer conversations.

In this compelling talk, the speaker shares her personal journey of navigating life's unexpected challenges, from the Iranian revolution to the sudden loss of her father and the global pandemic. She explores the concept of viewing life's hurdles not as obstacles, but as an obstacle course, a series of tests that can be overcome with determination, resilience, and a sense of community. The speaker's experiences serve as a testament to the power of perseverance and the potential for adversity to be transformed into opportunity. This talk is a must-watch for anyone seeking inspiration on how to turn life's challenges into stepping stones towards success.

Maryam Banikarim shared a personal and insightful journey reflecting on her experiences, from her childhood in Iran to her professional career, and the valuable lessons she has learned along the way. Maryam's narrative is interwoven with practical tips for finding meaning, community, and joy. She emphasizes the importance of being true to oneself, taking action, and embracing the journey of self-discovery. Through her engaging storytelling, Maryam offers a compelling and relatable perspective on navigating life's challenges and finding purpose. Her journey serves as a source of motivation for those navigating their own paths and seeking to cultivate a sense of community, purpose, and joy in their personal and professional lives.