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Lynne Lancaster
Generational Expert & Co-Founder of BridgeWorks
Lynne Lancaster
Generational Expert & Co-Founder of BridgeWorks
Biography
Lynne Lancaster is one of today’s most sought-after generational experts and keynote speakers. She knows what makes Traditionalists, Boomers, Generation Xers, Millennials, and Gen Z tick, and she brings her original research, insights, humor, and practical tips to audiences eager to solve the generational puzzle.
Lynne’s entertaining style and deep expertise take listeners to a whole new level, whether they are struggling to recruit and retain generations in the workforce, seeking to connect with them in the marketplace, or just trying to live and work with them. She doesn’t just describe the issues; she interprets them and offers actionable advice on how to lead, manage, market, and communicate effectively in a multi-generational world. And she is supported by an entertaining array of multimedia including clips from TV shows and movies, stats, stories, case studies, and best practices from America’s best companies. If you think you know enough about generations, think again.
Lynne’s career spans the creation of two companies dedicated to bridging the generational divide. She is an award-winning keynote speaker, a teacher, trainer, writer, and frequent expert commentator in the media. Lynne is co-author of the best-seller When Generations Collide: Who They Are. Why They Clash. How to Solve the Generational Puzzle at Work (HarperCollins) that introduced the U.S. workplace and marketplace to the generations concept. She recently edited the new book, Gen Z @ Work (Harper) about the latest entrants into the workplace.
Lynne has received rave reviews for her keynotes from countless companies including 3M, Adventist Health, Best Buy, Chase, Cisco, Disney, General Mills, Johnson & Johnson, MTV, St. Jude Children’s Research Hospital, Sutter Health, Wells Fargo, and VISA, as well as numerous nonprofit and public sector organizations.
In the media, she is a sought-after expert on workplace and social trends. Lynne has been a guest on CNN, CNBC and National Public Radio, and appeared in national publications including Fast Company, The Los Angeles Times, The New York Times, TIME Magazine, The Wall Street Journal, and The Washington Post.
Lynne earned her stripes as a management consultant, coaching executives from major companies on decoding communication issues. Lynne has served as an adjunct faculty member at the University of Minnesota's Carlson School of Management, and is on the boards of several philanthropic organizations. She is a Phi Beta Kappa, summa cum laude graduate of the University of Minnesota with a B.A. in English Literature. She is currently researching how Baby Boomers are evolving into the next phase of life and careers.
Speaker Videos
Bridging Generations
Who Is Lynne Lancaster
Speaking Reel
Why the Job Market is so Tight
Gen Z; Answer, Please
On Millennials at Work
Speech Topics
Leading Across The Generational Divide
What makes a great leader and how do the generations view the role of leadership differently? Today, the expectations of leaders are evolving.
Whether you’re a seasoned veteran directing those younger than you, an experienced Xer juggling multiple generations, a skilled Millennial managing upward, or you are struggling to connect with all the generations, Lynne’s savvy research, entertaining anecdotes and practical advice will help you:
- Understand who the generations are and how their expectations of leaders have changed
- Quantify generational gaps in recruiting, engaging, communicating, and retaining
- Increase your effectiveness as a leader by understanding how to engage each generation
- Apply hands-on techniques to flex your leadership style
What a Difference a Generation Makes: Bridging The Gaps at Work
This is for anyone who has to work with multiple generations. A good generational mix can make for a highly productive, fulfilling environment. Or it can make you want to tear your hair out! With five generations all vying to make an impact in the workplace, roles are being rewritten and rules are all over the map. This high energy and insightful presentation will update you on the generations in today’s workplace, and how you can collaborate, engage, and communicate with them.
Whether you are supervising, managing, or are an individual contributor, you will…
- Get to know your own generation and how that shapes your views on work
- Understand the causes of generational misunderstandings
- Identify the generation gaps in your workplace
- Connect more effectively with every generation
Recruiting In a Tight Job Market
A strong economy is great for business but tough for recruiting. As the unemployment rate reaches alltime lows in many markets, recruiters are struggling. With so many organizations competing for the same workers, how do you make your message stand out? What are candidates looking for? And what do you need to know about the generations to give you a competitive edge? Lynne Lancaster offers a bird’s eye view of how generational insights and recruiting smarts come together to create winning results.
With humor, examples and case studies from the trenches her topics include…
- Why the talent market is really so tight and what you can do about it
- How to take an “out-of-the-box” look at your talent sources
- What to do when your boss doesn’t get it
- Leveraging value proposition through the eyes of another generation
- Who is Gen Z and what will they be like in the job market?
How The Newest Generations are Rocking The Workplace
Millennials make up over 50% of the U.S. workforce and are stepping up to big jobs, yet employers are still struggling to recruit and retain them. Now here comes Generation Z, with their own sets of attitudes and expectations! With the U.S. unemployment rate at an all-time low, it is more important than ever to understand how to recruit, retain and engage the younger generations. It’s time to toss out the stereotypes and get to know who these influential and ambitious cohorts really are.
Learn:
- What makes Millennials unique from other generations
- Who is Gen Z and what do we need to know about them
- What are the influences that have made Gen Z different from their predecessors
- Which industries are role models for recruiting and retaining younger talent—and why
- How can Millennials be most effective as they take over management roles
Marketing & Selling to Multiple Generations of Clients & Customers
Traditionalists, Baby Boomers, Gen Xers, Millennials, and now Gen Z, view sales very differently. They show up with a confounding array of expectations that can leave marketers and service providers scratching their heads. Do they want face-to-face contact or prefer screen-to-screen? How can you stand out in a crowded marketplace? What does “service” even mean? Whether you are a seasoned professional or just starting out, you will learn how to engage with each generation of clients and customers.
Lynne will help you:
- Identify the generations in your marketplace
- Rethink sales and marketing strategies along generational lines
- Engage one generation without turning off another
- Sell and market more effectively to each generation
The Baby Boomers’ Next Chapter: Evolution or Revolution?
Lynne Lancaster charts the course of the Baby Boom generation as they age, lead, consume, and transform. Whether it’s a gradual evolution or a full-on revolution, this generation is changing the workplace and marketplace with their sheer numbers and ability to reinvent on their feet. We’ve all heard about the longer “on-ramp” to adulthood experienced by Millennials. But no one is talking about the longer “offramp” Baby Boomers desire.
Whether you are marketing to this diverse generation or managing them you’ll benefit from understanding:
- How Baby Boomers are reinventing this phase of life
- What are workplace and marketplace trends we can expect to see?
- How can we connect with this dynamic generation more effectively?
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