APB is a Global Speaker, Celebrity & Entertainment Agency
Lisa  Bentley

Lisa Bentley

11-Time IRONMAN Champion

Lisa Bentley

11-Time IRONMAN Champion

Biography

Lisa Bentley raced for 20 years as a professional triathlete. She won 11 Ironman and 16 Ironman 70.3 races. She should not have won any of them. She has cystic fibrosis, a life-threatening genetic lung disease. But cystic fibrosis was the perfect fan for her inner fire, to turn “no” into “yes,” to find a way where there was no way.

She found that way many times. She found a way to turn cystic fibrosis into a gift. She found a way to turn hard work into talent. Her genetics would have had her wrapped in a warm blanket and coddled. But a sturdy work ethic, fierce desire, clear goals and an unwavering belief in self squashed her genetic blueprint. Lisa did not want to be told what she could not do. Instead, she showed the world what she could do when mind, body and spirit act in unison for the singular pursuit of excellence.

Lisa became one of Canada’s best triathletes and was ranked top 5 in the world for over a decade. She had several top 5 finishes at the Ironman World Championships in Hawaii. She represented Canada on multiple National Teams and finished 6th at the Pan American Games in 1995. But her most important accolade is as a beacon of hope for families with CF. 

And while winning was her job, fulfillment was her goal. Now she helps others learn how to win in life and how to be the best they can be with the cards they’ve been dealt. She encourages everyone to have the courage to get out of the comfort zone, to be an eternal student and to turn seemingly inevitable failure into victory. She demonstrates how attitude trumps fact no matter what that fact is.  

Since retiring from professional sport, Lisa authored her first book An Unlikely Champion and has delivered motivational speeches across North America. She teaches audiences how to turn adversity into mastery and fires them up to be their best self every day. She has done Olympic television commentary work with CBC (2016, 2020, 2024) and CTV (2012). She is an ambassador for the Cystic Fibrosis Foundation.

Lisa has an honors degree from the University of Waterloo in Math and Computer Science and a Bachelors of Education from the University of Western Ontario. Lisa taught high school for 7 years prior to pursuing sport full time in 1999.

Lisa was inducted into the Etobicoke Sports Hall of Fame in 2012 and into the Triathlon Canada Hall of Fame in September 2014. She was inducted into the Caledon Sports Hall of Fame in 2025. She continues to run marathons as an elite masters athlete with her best time of 2:47 at 46 years of age at the Boston Marathon.

Speaker Videos

An Unlikely Champion | Lisa Bentley | TEDxEustis

Speech Topics

Transforming Adversity into Mastery Like a Pro- Be a Life Champion

Lisa shares her strategies for winning in life and thinking like a champion. She educates, motivate and inspire business people, entrepreneurs, doctors, IT professionals, managers, students, athletes and parents on finding their path to fulfillment, having courage to get out of their comfort zone and elevating themselves to become their best self.

Tactics for Excellence

Lisa teaches her trademark tools for success which include:

  • Defining “what is winning?”
  • Action items to prepare to win.
  • Mental training to achieve the win.
  • Mindset adjustments to ensure the win.
  • Choosing courage over comfort to find excellence.

Finish What You Start. Do it With Heart

A champion in any venue – parent, student, executive, entrepreneur, athlete - may not always cross the finish line first, but a champion always finishes. You cannot abandon the task just because things are not going well or because your ego is being tested or because you are afraid to fail. Pursuing a goal is risky. You have put time, energy and talent into the project. And it is frightening to be raw and exposed as you try to fulfill it. But there cannot be success without risk.

Lisa raced for 20 years and took that risk hundreds of times in her career. She wanted to quit many times. That is a natural human inclination. When things get difficult and when it looks as if success may not happen, we want to escape the pain: the pain of failure, the pain of working through the difficulty, the pain of picking up the pieces. But in fact the only escape from the pain is to finish what you start. To finish, regardless of the outcome, is success every time.

Lisa discusses how to program your heart, mind and attitude to find fulfillment and cross every finish line.

Testimonials