Zogby currently heads John Zogby Strategies, a strategic visioning firm. A partnership with his sons Benjamin and Jeremy the firm specializing in preparing companies and agencies for the coming wave of dynamic changes. He was also the inaugural Director of the Keenan Center for Entrepreneurship from 2016-2018 at his alma mater, Le Moyne College.

Zogby gained worldwide attention when he called the 1996 presidential election with pinpoint accuracy “All hail Zogby, the maverick predictor,” decreed The Washington Post. He did it again in the following two elections. Zogby’s presidential polling remains among the most accurate through five elections. He has served as an on-air election analyst for NBC News, BBC, CBC, ABC (Australia), and has been featured by the Foreign Press Center in Washington every election night since 1998.

The Zogby Poll has been called “second best known polling brand in the US today” by the Washington Post. John Zogby remains among the hottest and most accurate pollsters and analysts of America’s political and cultural landscape. In addition to the global reach of the brand, Zogby Polls have been cited frequently in popular culture, including Netflix’s House of Cards, NBC’s West Wing, CW’s Gossip Girls, and numerous novels, game shows, and the 25th Anniversary edition of Trivial Pursuit. Zogby Polls are regularly cited on The Tonight Show and spoofed on The Late Show and NPR’s All Things Considered. Fortune Magazine, The New Yorker and Investor’s Business Daily have all profiled John Zogby. He has appeared on every major U.S. television network, the BBC and scores of U.S. broadcasts. His two appearances on The Daily Show with Jon Stewart are among his favorites.

Called “America’s pollmaster general by longtime New York radio host Barry Farber, Zogby’s interactive methodology is a leader in the industry. He is the author of the best-selling The Way We’ll Be: The Zogby Report on the Transformation of the American Dream and is co-author of First Globals: Understanding, Managing, and Unleashing Our Millennial Generation. Both books looked into the future of the United States and offered an optimistic assessment of Millennials as global citizens and tech savvy leaders in a new era.

His pioneering new technique, Tribal Analytics SM, goes beyond demographics, identifying tribes and attributes that are more predictive than race, ethnicity or other factors. Tribal Analytics SM generates extraordinary insights for developing messaging, determining political strategies, hiring employees, forming teams, jury selection and a myriad of other applications. In this methodology, he uses the technique of “cognitive demographics”, allowing people to define themselves first before the application of typical demographics like age, gender, religions, etc.

His book, We Are Many, We Are One: Neo-Tribes and Tribal Analytics in 21st Century America (2016), is an exploration of the American people from the vantage point of their attributes and values, not demographics or geography and the basis for Tribal Analytics™. A 2016 study by a major cultural marketing firm found that Zogby’s application of Tribal Analytics™ was more effective in determining core values and marketing messages than race and ethnicity – thus drawing the conclusion that Tribal Analytics™ is not only more accurate but potentially more cost-effective than more traditional demographic factors.

Zogby has written weekly columns on Forbes.com for over a decade and contributes a weekly Presidential report card to The Washington Examiner’s Washington Secrets, by Paul Bedard. He is also a founding contributor to The Huffington Post. His analytical expertise has also been published on the opinion pages of the New York Times, Wall Street Journal, The Guardian and Financial Times.

Since 1984 John has led successful strategic visioning, communications, marketing, and operations projects for mega corporations, small and medium-sized businesses, local and national governments, non-profits and foundations, trade associations, and educational institutions at all levels. He has polled and consulted for a wide spectrum of business, media, government and political groups including Coca-Cola, Microsoft, CISCO Systems, St. Jude’s Children’s Research Hospital and the US Census Bureau, the World Health Organization, and the Office of the General Secretary of the United Nations. A well-known political and social pundit, his work has been featured in op-ed pages worldwide, valued in corporate boardrooms and considered “must-read” at every level of America’s political landscape.

A former advisor at the Kennedy School of Government at Harvard University, John also serves as a Commissioner for the Center for Strategic and International Studies (CSIS) Commission on Smart Power and is a senior fellow of the Catholic University Institute for Policy Research and Catholic Studies. As former chairman of Sudan Sunrise, Zogby worked to continue the vision of the late NBA player Manute Bol to bring peace to Sudan through education. He is presently chairman of the capital campaign on behalf of Mohawk Valley Community College (where he taught in the 1970s), and serves on the boards of the Arab American Institute, Upstate Venture Connect (which links young entrepreneurs with venture capital in Upstate New York), and Freedom Guide Dogs.

Zogby has been awarded three honorary doctorates from the State University of New York, the College of St. Rose, and the Graduate School of Union University. In 2008, he was awarded the Chancellor’s Distinguished Fellows Award from the University of California Irvine. He has also received special awards from One to World, an organized network of Fulbright scholars devoted to building cultural understanding worldwide, the American Task Force for Lebanon and the Arab American Association of Greater Houston. Named a Living Legend by his hometown county’s historical society, he is the subject of a documentary, People, Not Numbers: John Zogby, Living Legend. Read Less ^