)
James Lawrence
The Iron Cowboy
James Lawrence
The Iron Cowboy
Biography
Known as The Iron Cowboy for the signature cowboy hat he wears while running races so his five kids can see him coming from far away, James Lawrence is an ultra-endurance athlete who has pushed himself beyond what many doctors previously believed to be physiologically possible. In so doing, he has redefined both mental toughness and physical endurance.
James has been breaking records for years. In 2012, he completed 30 Ironman triathlons (2.4 mile swim, 112 mile bike, 26.2 mile run) in one year. No one had ever done anything close to this. In 2015, he did the unimaginable, completing 50 Ironman triathlons in 50 consecutive days in 50 different states, all while raising money to reduce childhood obesity.
It was an amazing physical feat, an astounding logistics challenge and a fair bit of chaos, all at the same time. He is the subject of the critically acclaimed Amazon Prime documentary; Iron Cowboy | The Story of the 50.50.50. But that wasn’t enough. In 2021, he pushed further, a lot further, beyond what doctors and physiologists thought was humanly possible, and completed the CONQUER 100…100 Ironman distance triathlons in 100 consecutive days, this time raising money to combat sex trafficking. That’s 140.6 miles per day, every day, for 14 straight weeks, for a total of 14,060 miles!
Originally a high school wrestler, James spent a decade in the mortgage and finance business before losing it all in the financial crisis of 2008. At rock bottom, his career as the greatest endurance athlete on the planet started quite humbly, struggling to complete a local 4-mile fun run with his wife, Sunny. Inspired by that experience, on that day he learned a lesson that has served him well ever since.
Today, James is one of the most dynamic, inspiring, larger-than-life keynote speakers in the world, having shared his astonishing story in 50 different countries across the globe reaching millions of people. He is a best-selling author. He continues to redefine the impossible in his own life, while teaching audiences around the world to do the same in their own lives.
Speaker Videos
Who is James Lawrence?
Everyone’s Hard is Different
Breaking endurance barriers, one step at a time | Lucy Lawrence & James Lawrence | TEDxTWU
THE IRON COWBOY | James Lawrence
Speech Topics
Redefine Impossible
"What you believe is possible, begins in your mind. I teach people to master their own internal conversations, eliminate excuses, cultivate hope, and ignite an unshakable belief in their own abilities. The result is an extraordinary unlocking of virtually limitless human potential." James Lawrence – The Iron Cowboy
Today’s business leaders face the ongoing challenge of having to perpetually raise the bar, and employees are being called upon to produce more than ever before, faster.
Ignite Your Team’s Vision, Belief, Commitment, Collaboration, Culture and GRIT
James Lawrence is a world leading expert on developing mental toughness. He has defied what doctors and physiologists previously believed to be possible. His keynote presentation, REDEFINE IMPOSSIBLE, is an immersive, multi-media big screen experience featuring 85 photographs and video clips chronicling one of the most extraordinary feats of human accomplishment ever recorded, and more importantly, the universal life-changing lessons learned along the way.
THE CHALLENGE - In today’s hyper-competitive, constantly changing business world, organizations and employees must continually evolve, envision new possibilities, and navigate adversity, both foreseen and unpredicted. Failure to do so can be catastrophic, even terminal.
THE SOLUTION – Developing the right mindset, reimagining what is truly possible, and embracing an unshakable commitment to always getting back up is the recipe for creating long term success and lasting legacy.
James teaches individuals and teams to eliminate excuses, redirect their internal conversations, embrace the discomfort of growth, and remove self-imposed limits.
The result is an audience left empowered by self-belief, unencumbered by doubt, ready to set and pursue audacious goals. It’s an elevated bar. It’s a higher mountain. It’s a completely new impossible.
Testimonials
Related Speakers
)
)
)
)
Co-Founder, Marquis Jets, Zico Coconut Water, Co-Owner, Atlanta Hawks & NY Times Bestselling Author