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Jaimy Szymanski
Market Intelligence Authority
Jaimy Szymanski
Market Intelligence Authority
Biography
As an experienced market intelligence, research, and digital strategy leader, Jaimy Szymanski specializes in data-driven initiatives that result in business growth. During her career, she has developed and scaled global market intelligence and digital transformation functions, delivering actionable insights derived from deep analysis of macroeconomic trends, competitor positioning, market forecasting, and customer behaviors. Her work bridges the gap between data and decision-making, ensuring alignment across go-to-market, innovation, and strategy teams.
With 15 years of expertise in research and emerging technologies, Jaimy has authored dozens of reports on AI and automation, digital transformation, regenerative business, and customer experience (CX), and advised clients that include Google, Facebook, Cisco, Nestlé, and AARP. As a keynote speaker at global conferences and a former podcast host, she regularly shares insights on deciphering intelligence from market signals and how to predict the next big opportunity. Jaimy is also a co-author of a best-selling book on content marketing, and is passionate about mentoring high-performing research teams.
Speaker Videos
TEDx: What Happens When We Trade Data for Super Powers?
Digital Transformation
Digital Transformation: Imperatives for the Benefits Industry
The Innovation Imperative
Speech Topics
The Dawn of Autonomous Insights: AI, Agents, & Market Intelligence
Market intelligence, inherently dependent on the speed of data, is naturally evolving at pace with AI. Gone are the days of static reports, reactive decision-making, and manual analysis. In this speech, Jaimy explores how AI-powered market intelligence and self-service analytics models are transforming the way businesses track macroeconomic indicators, competitor positioning, addressable market forecasting, and customer trends in real-time. With experience leading cross-functional, global market intelligence functions, she has seen firsthand how automation, AI, and agentic systems are redefining how businesses capitalize on market data to inform strategy at scale.
In her keynote, Jaimy will delve into recent research, case examples, and real-world experiences that outline key considerations:
- How AI and machine learning are revolutionizing market intelligence by uncovering patterns, predicting trends, and enabling real-time decisions
- Data integrity, trust in AI and autonomous analysts, and when to incorporate human strategic oversight within the market intelligence function
- Building an insights roadmap that capitalizes on today’s AI-driven software while planning for tomorrow’s agentic systems and addressing output ownership, go-to-market strategies, and the future of hybrid intelligence
AI-Driven Competitive Intelligence: Predict, Adapt & Outmaneuver Rivals
In today’s hyper-competitive world, AI isn’t just analyzing the market—it’s shaping it. The rise of AI and agentic systems means that businesses no longer need to rely solely on human-driven competitor research. Instead, autonomous AI agents can monitor market shifts, track market changes in real-time, and even generate strategic direction to better competitive positioning. In this speech, Jaimy presents a view of competitive intelligence’s future: an AI-powered system that works harmoniously with your team to autonomously scan financial reports, analyze market forecasts, incorporate analyst trends, and decipher CX insights to predict the competition’s next move before they even make it.
With experience leading global market intelligence functions, developing AI-driven self-service dashboards, and leveraging Power BI capabilities, Jaimy has experienced firsthand how AI is revolutionizing competitive analysis.
In this speech, you’ll learn:
- How to use AI to detect early warning signals, forecast industry disruptions, and optimize product and service offerings
- When AI is– and isn’t! – the right partner to help adjust pricing strategies, product attributes, refine go-to-market plans, and simulate competitive scenarios
- How much autonomy companies should grant AI systems, and recommendations for safe, ethical use of AI within human-agent hybrid market intelligence org structures
Ethical AI in Market Intelligence: Navigating Bias, Data Privacy & Human Oversight
AI-powered market intelligence is transforming the way businesses analyze competitors, predict trends, and shape strategies. But can we truly trust AI-driven insights? Bias in AI models, data privacy risks, and the over-reliance on automated decision-making pose real challenges for businesses looking to leverage AI ethically.
With experience in leading global market intelligence functions, utilizing AI-driven analytics platforms, and mentoring emerging technology research teams, Jaimy has seen firsthand how AI can both unlock powerful insights and reinforce dangerous blind spots.
In this speech, she’ll answer key questions that lead to a balanced approach that blend AI’s speed with human intuition:
- When AI scrapes data, tracks competitor moves, and forecasts market trends, who ensures those insights are fair, unbiased, and accurate?
- When should AI inform decisions, and when can it replace human judgment?
- How can we detect bias through ethical AI governance and oversight, and how will it shift with the rise of agentic AI?
Because the real question ultimately isn’t whether AI should shape market intelligence–that’s inevitable. It’s how we can ensure it does so responsibly.