APB is a Global Speaker, Celebrity & Entertainment Agency
Dr. Michelle  Rozen

Dr. Michelle Rozen

Behavioral Scientist & Bestselling Author

Dr. Michelle Rozen

Behavioral Scientist & Bestselling Author

Biography

Dr. Michelle Rozen is one of the most authoritative voices on human performance, change, and leadership in the world today. A behavioral scientist, USA Today and Success Magazine bestselling author, and 3X TEDx speaker, she is the go-to expert for leaders at the world's most iconic organizations, including Johnson & Johnson, Coca-Cola, and Bank of America. She consistently earns standing ovations and top speaker ratings from the most prestigious stages in the world. Her groundbreaking research on the 6% of high achievers who rise above disruption, and her extensive work on human adaptation to AI, have established her as a leading authority on the future of human performance. She does not offer motivation. She gives leaders a science-backed framework for staying sharp, relevant, and ahead in a world being transformed by technology and relentless change. 

Leaders who have sat in her audience describe the experience as a before and after. Audiences leave her sessions with a shift in how they think, how they lead, and how they perform, and that shift lasts. 
Dr. Michelle Rozen does not just deliver a keynote. She changes how organizations move forward. That is the standard she has set, and it is the standard she delivers every time. 

Speaker Videos

Dr. Rozen - Leading Change

The 6% Club

Speaking Reel

The Change Doctor's Playbook

Welcome to the 6% Dr. Michelle Rozen

2024 News Dr. Michelle Rozen

Commencement Speech Dr. Michelle Rozen

Speech Topics

How to Lead Change with Confidence

Today more than ever, leaders are expected to navigate relentless change while keeping teams aligned, focused, and motivated. But the greatest threat to any transformation isn’t the change itself—it’s your team’s emotional resistance to it. Fear, confusion, and lack of clarity stall progress long before execution begins. In this captivating, high-impact experience, bestselling author and behavioral scientist Dr. Michelle Rozen delivers a science-based roadmap to help leaders not only manage change—but lead through it with confidence, clarity, and speed.

This keynote is about getting your leaders fully bought in to leading change—not just surviving it. It presents tools for thriving through change that can be used in both leadership and life, and leaves your attendees with not only a growth mindset and the motivation to lead change with confidence, but also with actionable tools and strategies that they can put to action right away.
Today’s leaders need more than just motivation. They need that powerful combination of a high energy experience with the tools they need in order to lead change, in today’s market and world, delivered by one of the most sought-after experts in the field of leadership and change.

 Actionable Takeaways:

  • Understand the roots of change resistance—and how to lead teams through it with confidence
  • Learn the C.H.A.N.G.E.™ Model—a six-step blueprint for leading people through transformation with clarity and buy-in
  • Master the 0–10 Rule™ for fast, confident prioritization and enhanced efficiency and communication
  • Apply the Power of the Pause™ to lead proactively, especially in high-stakes situations
  • Build a culture of momentum with the Change Engine™—so your people stay resilient, aligned, and ready for what’s next

This Keynote Is Ideal For:

C-Suite Executives and Senior Leaders
Leaders that lead their teams through change need that unique combination of powerful tools and takeaways and a highly engaging and motivating experience. This powerful keynote is a game changer for leaders who lead teams through mergers, acquisitions, technology, regulations or leadership changes, or just rapid growth.  This mesmerizing, interactive experience  gives  leaders a powerful, actionable framework to lead change with confidence, with clarity at the top and alignment at every level.


Sales Leaders and Sales Teams
High-performing sales cultures can crack under unclear change. Dr. Rozen gives sales leaders the tools to lead confidently, reduce friction, and keep teams focused on driving results—no matter what’s shifting around them.

Pharmaceutical Companies
In an industry where change is constant and complexity is high, this keynote delivers a system for leading through uncertainty without losing trust, clarity, or forward momentum.

Healthcare Organizations
Emotional resistance is high in healthcare—and so is the need for confident, compassionate leadership. Dr. Rozen equips leaders to lead change with clarity and care, without compromising team morale or patient outcomes.

Financial Services and Insurance
When trust and accuracy are critical, even small changes create hesitation. This keynote gives financial leaders a precise system to lead change without losing confidence, control, or cohesion.

Technology Companies and Innovators
Innovation moves fast—but people don’t always keep up. Dr. Rozen delivers a change leadership system that aligns teams, accelerates adoption, and eliminates internal resistance before it starts.

Consumer Brands and Industry Associations
When your people aren’t aligned internally, your customers feel it externally. This keynote helps leaders guide teams through change while staying connected, trusted, and human—at every level of the brand.

Any Team Facing Change or Rapid Growth
When the direction shifts and the pressure rises, teams need more than motivation—they need a strategy. This keynote gives every leader in your organization the tools to lead with strength, speed, and confidence—starting now.

The 6% Club

The Science of Peak Performance and the Daily Habits That Separate High Achieving Individuals, Leaders and Teams, from the 94%

Most people believe that the real challenge is the market, the industry, or the world. Based on Dr. Michelle Rozen’s extensive research and bestselling book, the real challenge- is within your own head. In her groundbreaking research, bestselling author and behavioral scientist Dr. Michelle Rozen discovered a powerful truth: only 6% of people consistently follow through on their goals. Why? Because 94% simply do not know how to follow through. They just don’t have the formula.

In this captivating, high-impact keynote, Dr. Rozen reveals what separates the highest performers—and how anyone can learn to operate like them. Based on her national bestselling book The 6% Club—translated into multiple languages and embraced by global leaders and teams—this keynote equips your people with science-backed, easy-to-apply tools that drive results through clarity, focus, and follow-through.

Your audience will get excited about discovering the secrets of the six percenters and about becoming six percenters themselves in business and life. This is where growth mindset meet identity, and the tools for thriving in business and life become universal. This is a business and life- changing keynote with rave reviews from top brands, and the powerful takeaways that your attendees need today more than ever.

Actionable Takeaways:

  • Understand why only 6% of people, leaders and teams achieve their goals
  • Learn the 6% Performance Formula™—a step-by-step system for showing up, staying focused, and finishing strong
  • Apply the 0–10 Rule™ to instantly eliminate distractions and prioritize what truly moves the needle in business and life
  • Use the 20-Minute Rule™ to remain hyper-focused in high-stress situations without losing momentum
  • Master The Power of the Pause™ to reset under pressure and lead with clarity and control
  • Build a culture of consistency, ownership, and daily execution that fuels long-term excellence

This Keynote Is Ideal For:

C-Suite Executives and Senior Leaders
Sustained excellence starts at the top. This highly interactive keynote equips senior leaders with a high-performance framework to model daily consistency, drive clarity, and lead goal execution from the front.

Sales Leaders and Sales Teams
Elite sales performance isn’t about bursts of effort—it’s about daily discipline. Dr. Rozen gives sales teams the tools to stay sharp, stay focused, and stay committed to results in any environment.

Pharmaceutical and Healthcare Teams
In high-stakes industries where performance impacts lives, consistency is everything. This actionable keynote gives your teams the tools to stay grounded, resilient, and results-driven—even under pressure.

Financial Services and Insurance Professionals
With targets rising and pressure increasing, daily clarity separates the top from the average. This high-energy keynote provides financial professionals with a high-performance system for focus, follow-through, and execution.

Technology Companies and Innovators
Innovation without follow-through is just noise. This actionable keynote delivers the habits and mindset tech teams need to stay focused, move fast, and turn ideas into measurable outcomes.

Consumer Brands and Industry Associations
Trust is built on consistency—inside and out. Dr. Rozen helps brand leaders and teams build internal performance habits that reflect excellence at every touchpoint.

Any Team Ready to Elevate, Execute, and Lead at the Highest Level
If your team is ready to scale, grow and thrive in today’s market and world, this high energy keynote delivers the clarity, accountability, and science-backed habits to help them finally close the gap—and stay in the 6%.

The Change Doctor’s Playbook for Adapting to AI

What if the biggest threat to your AI strategy isn’t the tech—but your team’s fear of it? In this powerful, research-based keynote, bestselling author and behavioral scientist Dr. Michelle Rozen brings the insights from her groundbreaking research on AI Adoption, straight to the front lines of organizational leadership. After surveying 5,000 professionals across industries, Dr. Rozen uncovered a sobering reality: AI initiatives aren’t stalling because teams lack skill. They’re stalling because teams are overwhelmed, uncertain, and emotionally unprepared for change.

In her groundbreaking research, Dr. Michelle Rozen uncovered not only the emotional barriers holding teams back from AI adaptation—but also the science-based, easy-to-apply tools leaders can use right now to overcome them with clarity, speed, and confidence.

This keynote is your blueprint for cutting through AI Adoption Paralysis. With science-backed tools rooted in emotional intelligence and behavior change, Dr. Rozen equips leaders with the actionable tools and the confident motivation to master the tools to overcome resistance and earn buy-in, and align their people around real AI Adoption transformation. It’s a playbook for leaders who don’t just want to adapt to change, but to lead through it.

Actionable Takeaways:

  • Understand the challenges in AI Adoption, and how you can overcome them in leadership and life
  • Learn the C.L.E.A.R. Model for AI Transformation – a five-step framework to help leaders connect and communicate with diverse personalities through the AI transformation
  • Master the Trust Trigger to Gain authentic Buy-In to gain fast, authentic buy-in and lower resistance across your organization
  • Master The 15% Window for Seamless AI Adoption – a research-backed method for helping the team adapt to AI quickly and effectively  by presenting AI adoption in bite-sized increments.
  • Activate the Adaptation Engine to Build Resilient Teams-build a culture that moves through AI adoption transition with speed, alignment, and resilience.

This keynote is ideal for:

C-Suite Executives and Senior Leaders
Dr. Michelle Rozen’s 2025 research with 5,000 professionals revealed a striking pattern: even the most tech-forward companies struggle to move AI initiatives forward when senior leaders face emotional resistance from teams—and AI Adoption paralysis within their own ranks. The actionable and highly engaging keynote gives executives a practical, research-backed leadership model for overcoming fear-based hesitation, creating alignment across functions, and leading AI transformation with clarity, trust, and speed.

Sales Leaders and Sales Teams
As AI transforms pipelines, client touchpoints, and forecasting, Dr. Michelle Rozen’s research shows a surge in quiet resistance and performance anxiety across sales teams. Sales leaders are under pressure to hit targets while navigating confusion and pushback from team members and clients alike.  This powerful and actionable keynote delivers a step-by-step framework to build clarity, boost confidence, and help teams embrace AI as a growth tool—not a threat.

Pharmaceutical Companies
Dr. Michelle Rozen’s groundbreaking 2025 research on adapting to AI shows that in pharma, where innovation is constant and global coordination is complex, AI can either streamline discovery or fracture team cohesion. Resistance stems from fear of losing autonomy, regulatory uncertainty, and lack of clarity on evolving roles. This actionable and highly engaging keynote empowers pharma leaders with EQ-driven tools to lead high-stakes transformation with alignment, focus, and speed.

Healthcare Organizations
AI adoption in healthcare faces some of the most emotionally charged resistance: fear of depersonalization, workflow disruption, and professional displacement. Dr. Rozen’s research highlights that without emotional clarity and trust, even the most promising AI tools are underutilized. This powerful keynote equips healthcare leaders with actionable tools to lead change compassionately, protect team morale, and drive safe, confident transformation.

Financial Services and Insurance Leaders
According to Dr. Rozen’s groundbreaking 2025 research findings, financial professionals report high uncertainty about AI’s long-term implications—particularly in compliance-heavy environments where clarity is critical. Leaders must balance transformation with stability and trust. This highly engaging  keynote delivers a clear framework for navigating fear, building alignment, and helping teams adopt AI solutions without compromising accuracy or confidence.

Technology Companies and Innovators
In tech companies, the challenge isn’t understanding AI—it’s getting internal teams and customers to adopt it at scale. Dr. Rozen’s groundbreaking 2025 research on adapting to AI shows emotional resistance inside even the most advanced orgs due to unclear messaging, misalignment, and speed fatigue. This actionable keynote offers tech leaders a high-clarity communication model and emotional buy-in strategy to bridge innovation with adoption.

Consumer Brands and Industry Associations
Dr. Rozen’s study revealed that in consumer-facing industries, employees fear that AI will disconnect brands from the human touch. Without the right tools, innovation feels like instability. This powerful keynote gives brand and association leaders the strategy to lead through innovation without eroding trust, helping teams stay engaged, aligned, and adaptable across every function.

Any Team Undergoing AI Transformation
From frontline teams to back-office operations, Dr. Rozen’s national survey confirmed that the #1 obstacle to AI transformation is fear of the unknown—not lack of training. This highly motivating keynote provides a tested, science-backed playbook to help any team overcome resistance, adapt with confidence, and move decisively through AI-driven change.

How to Become a Sales Superstar

Sales today is not just about tactics. It’s about mindset. It’s about energy. And it’s about leading every sale with clarity, confidence, and trust, especially when buyers are more skeptical, distracted, and overwhelmed than ever, and competition is fierce. Dr. Michelle Rozen’s national research on human behavior in high-pressure environments reveals a critical truth: the greatest threat to sales success in today’s world isn’t external- it’s internal, and it is all about mindset and adaptability. According to Dr. Michelle Rozen’s research, most sales teams are not losing deals because they lack skills. They’re losing deals because they haven’t learned how to break through adapting their ways to rapidly changing market conditions.

In this high-energy, research-based, and highly actionable keynote, Dr. Michelle Rozen, bestselling author, behavioral scientist, and one of the most sought-after keynote speakers in the world, delivers the tools and strategies sales professionals need to unlock next-level performance. Audiences walk away with practical, science-backed frameworks to overcome fear, master a winning mindset, and close with confidence in any market.

Whether you’re scaling a high-growth team, leading a national salesforce, or trying to break through a plateau—this keynote is the game-changer.

Audience Takeaways:

  • Overcome the Real Barriers to Sales Success- beat self-doubt, hesitation, and prioritizing habits that silently erode performance
  • Master the Confidence Circuit for Daily Motivation and Resilience in Sales- learn why mindset and adaptability outperform competition, boost daily motivation, resilience, and results in highly competitive markets.
  • Apply the Trust Trigger to build rapport faster and Reduce resistance in hybrid sales and in rapidly changing market conditions.
  • Use the Performance Loop™ to create consistent high-performance routines that drive sustainable results

Who This Keynote Is For

Sales Teams in Healthcare Organizations
In an environment where trust, compliance, and outcomes are everything, healthcare sales teams face long cycles, decision-maker fatigue, and emotional burnout. This highly actionable keynote equips medical sales professionals with science-backed strategies to boost emotional resilience, build faster rapport with clinicians, and close with clarity in complex care systems.

Pharmaceutical Sales Teams
Today’s pharma reps navigate heavily regulated, high-pressure markets—where AI, remote access, and physician skepticism are rewriting the rules. Dr. Rozen’s engaging keynote delivers behavioral tools to overcome gatekeeper fatigue, sustain motivation, and create genuine connection in every call, visit, or virtual interaction.

Financial Services and Insurance Sales Teams
Trust is the currency—but fear of automation, rate changes, and consumer confusion are making it harder than ever to close. This keynote gives financial and insurance sales teams a proven playbook to manage objections, earn deep trust quickly, and maintain emotional clarity in a world of constant regulation and change.

Tech Company Sales Teams
Selling innovation requires clarity and conviction—but Dr. Rozen’s research shows many tech reps are overwhelmed by shifting product specs, long buying committees, and uncertain buyers. In this highly engaging keynote, sales teams learn how to eliminate hesitation, sharpen messaging, and lead the buyer with confidence through any sales cycle.

Consumer Brand Sales Teams
Buyers are overwhelmed with options, loyalty is declining, and attention spans are shorter than ever. Dr. Rozen brings data-driven insight and real-world tools to help sales professionals cut through the noise, personalize their pitch, and build lasting customer relationships in the face of rising resistance and rapid market change.

Any Sales Team Ready to Scale and Thrive
Sales is no longer just about hitting numbers—it’s about staying resilient, confident, and emotionally agile through disruption. For high-growth teams ready to scale or break through a performance plateau, this keynote delivers the mindset reset and daily playbook needed to close bigger, move faster, and win more—without burning out.

 

The 0–10 Rule™

In this science-backed, high-energy keynote, bestselling author and behavioral scientist Dr. Michelle Rozen introduces leaders to the tool that’s changing the game for teams across industries: The 0–10 Rule™. Backed by over a decade of research and used by top global brands like Johnson & Johnson, FedEx, and Marriott, The 0–10 Rule™ helps leaders and teams stop reacting and start choosing—with intention, speed, and confidence. Dr. Rozen reveals a surprising truth: teams aren’t burned out from doing too much. They’re burned out from trying to do everything. Every meeting. Every message. Every decision. It’s decision fatigue—and it’s killing clarity, productivity, and performance. With her proven prioritization system, Dr. Rozen shows how to cut through the daily chaos, eliminate low-impact tasks, and take laser-focused action on what actually moves the needle.

This keynote is a wake-up call for overwhelmed teams and a blueprint for immediate results. Expect energy. Expect clarity. Expect breakthroughs. Your leaders will walk away with a simple, powerful tool to lead with sharper focus, unlock team momentum, and scale performance in a world that never slows down. This is how high-performing teams thrive—no matter what’s changing around them.

Actionable Takeaways:

  • Understand the mindset barriers that make you try to do it all, and why that strategy is blocking you from scaling, executing, and leading effectively in business and life.
  • Master the 0–10 Rule™ to instantly score and prioritize tasks, requests, and goals—so you focus only on what actually drives results.
  • Build a culture of intentional focus, where your team stops reacting to everything and starts executing only what truly moves the business forward

Customized Keynotes and Training Solutions: Your Goals. Your Audience. Your Message. Fully Customized.

Most event planners focus on the venue, the agenda, the timing. But the real impact of any event lies in what your audience takes with them—and what they do next. That’s why Dr. Michelle Rozen crafts every keynote with one goal in mind: driving powerful, lasting results for your specific audience. Whether she’s working with top-performing sales professionals, senior executives, or cross-functional teams in transition, every presentation is tailored to the unique dynamics of your group, your culture, and your most urgent goals.

Why Custom Keynotes Deliver Maximum Impact
Dr. Rozen’s approach is grounded in the science of peak performance and human behavior. Her research shows that people engage more, retain more, and take more action when the message directly speaks to their world—their challenges, their goals, and their daily reality.

That’s why every keynote starts with listening to you at your pre-event call with Dr. Michelle. What does success look like for this event? What do your attendees need most? What kind of transformation are you aiming for?

From there, Dr. Rozen designs a high-impact experience that connects deeply with your audience and sparks meaningful change.

Designed for Results
Customized keynotes aren’t just more engaging—they’re more effective.

They align perfectly with what you want your audience to think, feel, and do—not in general, but in the real world of your team, your industry, and your objectives.

Each experience is tailored to help your people gain clarity, take ownership, and follow through on the actions that move the needle.

What to Expect from a Customized Experience with Dr. Michelle Rozen

  • Every presentation is a powerful combination of:
  • Customized actionable takeaways that bring maximum value to your event
  • A high- energy, interactive and engaging experience that sets the tone for the day as an opening keynote or brings the message home as a closing keynote
  • Simple, actionable tools that can be put into action immediately

Impact-packed experiences begin at your pre-event call. The more you share with Dr. Michelle, the more impact she can bring to your event.

Customization That Creates Connection
When your audience hears content that feels relevant and real, they lean in. They reflect. They take action.

Dr. Michelle Rozen builds keynotes that speak directly to the people in the room—so the message isn’t just heard, it’s felt. And when people feel the message, they remember it—and act. This is how transformation becomes action.

For Every Industry. For Every Leader.
From boardrooms to ballrooms, from global conferences to leadership retreats, Dr. Rozen customizes every keynote to align with the language, pace, and pressure of your industry:

  • Financial Services
  • Healthcare and Pharma
  • Sales Organizations
  • Technology and Innovation
  • Insurance and Real Estate
  • Consumer Brands
  • Industry Associations
  • And any team or audience ready to rise, grow, and lead with clarity

Make Your Event Outstanding 
Your event is a critical opportunity to engage your people, ignite new energy, and build momentum. A customized keynote from Dr. Michelle Rozen ensures that your audience walks away with more than inspiration—they leave with clarity, confidence, and the actionable, science-backed, easy to apply tools to execute at a higher level.

In today’s market and world, your audience needs more than just inspiration. They need a customized experience that will move hearts, shift minds, and lead to action. That’s the outstanding event differentiator and that’s how you drive real change.

Testimonials