APB is a Global Speaker, Celebrity & Entertainment Agency
Dr. A.K.  Pradeep

Dr. A.K. Pradeep

CEO of Sensori.Ai

Dr. A.K. Pradeep

CEO of Sensori.Ai

Biography

Dr. Pradeep is a leading international business consultant and entrepreneur, having launched a series of successful firms across a number of categories. He is currently CEO of Sensori.Ai, the world’s foremost neuroscience and GenAi company.

Earlier, he was the founder and CEO of MachineVantage, an advanced high technology enterprise specializing in the application of artificial intelligence and machine learning for innovation in product development and marketing. Dr. Pradeep also founded and was the CEO of Smilables, a computer wearables company designed to revolutionize baby brain development over the critical first two years of life.

Dr. Pradeep created and served as the CEO of NeuroFocus, which ranks as the world leader in the consumer neuroscience field, with numerous patents for its breakthrough technologies. Following the acquisition of NeuroFocus by Nielsen, Dr. Pradeep served as Chief Provocateur of Nielsen.

He was the founder and Managing Partner of Meridian Consulting LLC, a privately held firm specializing in governance consulting and customizing and applying GE best practices to multiple industry sectors. Prior to that he founded BoardVantage, which provides web-based corporate governance platforms for corporate boards of directors. The company was subsequently acquired by NASDAQ.

At the outset of his career Dr. Pradeep was a scientist at GE Corporate Research and Development where he worked extensively with various global businesses, including medical technologies, satellite navigation systems, and other classified technologies.

Dr. Pradeep’s professional honors include the Great Minds Award from the Advertising Research Foundation, the organization’s top prize which recognizes "an individual who brings excellence to advertising research in the category of research innovation." He was also named “Person of the Year” by the USA India Business Summit for his "impressive innovations and achievements in the field of neuromarketing." Dr. Pradeep has been featured in major media outlets including ABC World News, CNN, The Economist, The New York Times, CNBC and many more.

Dr. Pradeep holds over 90 patents and has been published in a range of scientific journals. He is a frequent keynote speaker and panelist at domestic and international business conferences on issues of corporate strategy and marketing. His book The Buying Brain: Secrets for Selling to the Subconscious Mind is a bestseller published in multiple languages that offers an in-depth explanation of how the latest advances in neuroscience are impacting brands, products, packaging, in-store marketing, advertising, and entertainment content on a global basis. He is also the author of Governance Beyond Sarbanes Oxley – Five Easy Pieces, a guidebook for board members and senior corporate executives; Ai for Marketing and Product Innovation, an Amazon #1 New Release in Business Management; and neuroAi–Winning the Minds of Consumers with Neuroscience Powered GenAi.

Dr. Pradeep earned his Ph.D. in Engineering from the University of California at Berkeley.

Speaker Videos

trendGPT in 1 Minute

Similarity Search in 1 Minute

Launchpad: Consumer Insights and Understanding in 1 Minute

scriptGPT in 1 Minute

promoGPT in 1 Minute

priceGPT in 1 Minute

patentGPT in 1 Minute

packageGPT in 1 Minute

neuroGPT in 1 Minute

experienceGPT in 1 Minute

Category Busting Metrics in 1 Minute

Speech Topics

Brains and Brands – Neuroscience of Memorable Branding

Should we Shrink it and Pink it? – Gender, Brains, and GenAi

0-60 in a few Clicks – Consumer Insights in the World of Neuroscience Powered GenAi

Brains to Breakthroughs – Innovating with Neuroscience Powered GenAi

Sonic Branding – Brains, Emotion, Brands, and GenAi

Unique and Distinctive – Create Fragrance Fast with Neuroscience Powered GenAi

Constant Cravings – Create Addictive Flavors using Neuroscience and GenAi

Mad Machines – Advertising in the world of Neuroscience and GenAi

Ratings Monsters – Next Gen Tv Programming with Neuroscience and GenAi

Dripping with Desire – Drive Consumer Desire for Products using Neuroscience and GenAi

Future Perfect – Create your Personal and Enterprise Success with Neuroscience and GenAi

Oh La La – Premiumize and Create Luxurious Products using NeuroAi

Teens and Tweeners – Neuroscience Learnings of Teen Brains and Brains of Middle Aged Consumers

King, Warrior, Magician, Dad – Minds of Men and GenAi

Packing Heat – Create Breakthrough Packaging using Neuroscience and GenAi

Numbers Game – Create Category Busting Metrics that Rule the Category, and Set the Price

Nonconscious Pricing – Find the Magic Number that Seduces and Compels

The Why of Buy – Nonconscious Hooks to Close Sales Faster and Command a Better Price

B2B – It is Brain to Brain Sales Anyway

10 – The Ten Inviolable Rules of Digital Advertising

Testimonials