David Meerman Scott

International Bestselling Author, Business Growth Strategist, Entrepreneur, and VC Strategic Partner

David Meerman Scott

International Bestselling Author, Business Growth Strategist, Entrepreneur, and VC Strategic Partner

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Biography

David Meerman Scott helps companies and organizations generate attention and grow business in a real-time world. He spotted the online content revolution in its infancy and wrote five books about it including The New Rules of Marketing & PR, the definitive book on the topic, translated into 29 languages. Now, there’s a new inflection point. The pendulum has swung too far, creating a world of digital chaos. Tech-weary and bot-wary people are longing for human connection. There are businesses and organizations who have learned to win by tapping into this mindset by creating a Fanocracy. David’s eleventh book, Fanocracy, proves that creating fandom is not something reserved just for celebrities, athletes, and authors. Creating a Fanocracy is rocket fuel used by forward-thinking companies and organizations of all sorts – including those from the most unlikely industries – to inspire and nurture true fans. David’s high-energy presentations highlight the strategies and success stories using bold images and video to energize audiences. David inspires people to set old ideas and fear aside and use new tools to achieve measurable, no-cost results to turn customers into fans and fans into customers.

David’s ideas have captured the attention of respected firms and organizations all over the world – having spoken in over 40 countries and on all seven continents. His groundbreaking strategies don’t just slap new tools onto dusty old strategies – they reinvent the way to engage the marketplace.

The top-selling book by David is The New Rules of Marketing & PR, a Wall Street Journal bestseller in its 6th edition with over 400,000 copies sold. It is available in 29 languages and used as a text in hundreds of universities and business schools worldwide. Real-Time Marketing & PR and The New Rules of Sales and Service have each broken new ground with fresh ideas. David is co-author of Marketing the Moon (and contributing producer of the 2019 PBS documentary it inspired, Chasing the Moon) and Marketing Lessons from The Grateful Dead. David’s next book is co-authored with his daughter, Reiko, and reveals how the power of fandom – long understood in the celebrity world – can be harnessed by business.

David is the pioneer of Newsjacking, a business growth strategy so successful that it is now listed in the Oxford English Dictionary: “In the space of a few short years, newsjacking has gone from an experimental technique to a staple in every social media-savvy marketing department’s arsenal. Its contemporary iteration, however, dates from the early twenty-first century, as first popularized by marketing and sales strategist David Meerman Scott.”

David is a globalist with real-world experience building businesses and a sharp eye for the bigger marketplace. He moved to Tokyo at age 26 to establish the Japan office of a Wall Street Real-Time economic advisory firm. He worked for global Real-Time media companies in Tokyo for seven years and Hong Kong for two. David was Asia marketing director for Knight-Ridder in the mid-1990s before moving to the Boston area where he was marketing VP for two publicly-traded U.S. companies. Losing his job following the sale of NewsEdge to Thomson Reuters delivered David the gift of reinvention as a strategist advising organizations on the new realities of agile, Real-Time business.

David is a co-founder and partner in Signature Tones, a sonic branding studio. Signature Tones works with clients to create sonic logos and original music for use perfectly in tune with their brand. Sonic branding includes original music that is used in videos, podcasts, products and services, as walk on music for speaking engagements, in TV and radio commercials.

David is an advisor to emerging companies who are working to transform their industries by delivering disruptive products and services. Besides delivering success as a member of the board of directors of NewsWatch KK (successfully sold to Yahoo Japan) and Kadient (successfully merged with Sant), and on the board of advisors of Eloqua (successful IPO in mid-2012 and sale to Oracle in early 2013) and GrabCAD (successfully sold to Stratasys in mid-2014), his current portfolio of advisory clients includes HubSpot, where he has served since 2007, (successful IPO in 2014), digital selling firm Vengreso, Mynd, Harmony, YayPay, SlapFive, ExpertFile, and InstaViser as well as non-profits including the Grateful Dead Archive at University of California/Santa Cruz and HeadCount. He is also a strategic limited partner and advisor to Stage 2 Capital, a go-to-market venture capital fund investing in and advising companies scale sustainable revenue and healthy growth.

IMPORTANT NOTE: Meerman is David’s middle name. When you first refer to him, please use his full name - "David Meerman Scott." Thereafter, feel free to refer to him as "David" or "Scott" or "Mr. Scott".

Speaker Videos

About David Meerman Scott: The New Rules of Marketing, PR, Sales & Service

Harness Fandom to Propel Business Growth

Win with Content

Process with the Way People Buy

Grow Your Business: Newsjacking Strategy Gets Results

Agile Selling: The Disconnect Between Buying and Selling

Fearless Real Time Strategies

New Rules of Marketing & PR: Creating a Real Time Mindset

Business Lessons From The Grateful Dead

David Interviews Cyndi Lauper - New Rules for a Changing Industry

Newsjacking Strategy Gets Result

Highlight Reel

See Fewer Videos

Speech Topics

Fanocracy: Turning Fans into Customers & Customers into Fans

Why do some brands, even in supposedly mundane categories like car insurance and enterprise software, attract not just customers, or even loyal customers, but passionate fans? These brands have learned to provide the human connection people are now longing for. David Meerman Scott calls it a Fanocracy. Creating fandom isn’t just for actors, athletes, musicians, and authors. Fandom can be rocket fuel for any company or organization that chooses to focus on inspiring and nurturing true fans. This presentation is based on David’s book Fanocracy and offers inspiring examples of offbeat and mainstream businesses and organizations that have harnessed passion to create fans – both external and internal - to win big. David shows how the act of making business personal may be the most powerful business strategy of all at a time when the technology pendulum has swung too far and everyone is doubling down and sending yet another tweet, yet another YouTube video, yet another LinkedIn connection, leaving us feeling like we’re in a world of digital chaos.

The New Rules of Marketing & PR

Engaging customers on their own terms is the business survival skill of our time. Business is different today. We all know it. It’s a scary idea to set aside outdated beliefs and dusty old strategies but those old ways can cost you money. David Meerman Scott reveals fresh, measurable and low- and no-cost strategies to instantly and directly reach your audience. Scott’s high-energy presentations shine a light on the best examples of success from a wide variety of large and small organizations – from business-to-business outfits to rock bands, nonprofits to entrepreneurial growth businesses. He inspires people with confidence to try new ways to get found at the exact moment buyers are looking. Social media are the tools but it’s the Real-Time mindset that drives strategy in a world where speed and agility win – not the biggest budget. Learn how to win hearts and minds of the people crucial to your success and profitability.

Real-Time Strategies to Grow Sales

The way most companies sell is not aligned with the way people buy. That’s a problem. Buyers are bypassing the traditional selling model altogether. They’re learning for themselves about your products/services, your competitors, and what customers say about you (whether true or not!) At the same time, the boundary between the sales and marketing efforts has gotten blurry. These changes have driven a revolution in how sales and service are done. David Meerman Scott shows how the best salespeople (and sales organizations) have become information curators – communicating by delivering the precise information buyers need at just the right time and in just the right way. Real-Time social selling gains more customers with fewer resources and David offers concrete examples of small and large companies achieving sales success right now.

Beyond The Keynote

David Meerman Scott is available to deliver sales and marketing workshops or coaching sessions. In them he provides a step-by-step framework for implementing Real-Time sales or marketing/PR strategies. These sessions drill down to explore tactical, actionable plans to reach buyers directly and in Real-Time and create a fandom-based approach to nurturing your most important relationships. Please inquire for specific details.

Testimonials

"David knocked our partners’ socks off at the Microsoft Worldwide Partner Conference 2013. Out of 231 sessions presented this year at WPC, David again makes it into the coveted ‘Top Ten’ in Presenter Effectiveness. The lessons and examples he gives during his presentation provide our partner channel the insights and actionable tools they need to successfully market their businesses in the ever-evolving digital marketing age. I highly recommend David as both a speaker and author."

- Sales and Marketing Track Manager, Microsoft

"The highest rated presenter at our Fortune Small Business magazine Sales and Marketing Summit—in front of hundreds of our nation’s top mid-market CEOs and executives—David cut through the jargon and provided a practical and example-filled presentation on how executives can actually utilize the Web 2.0 revolution to drive business to their companies."

- CEO, Gazelles Inc.

"David Meerman Scott was a keynoter for the 17th Annual Healthcare Internet Conference, a gathering of approximately 650 hospital and health system Web leaders. His keynote was a superb way to launch the 2nd morning of the annual conference with a nice blend of information, humor and energy. The session created a buzz of discussions, tweets and questions that carried through the meeting. He was on point and revved up the audience. Some comments from our attendees included: ‘Fantastic and thought provoking,’ ‘Wow, really blown away!’ and ‘Great presentation.’ From an administrative perspective, Scott was easy to work with, accommodating, met every deadline easily and was totally organized. I would highly recommend him if your audience needs to better understand how to be ready for a real time marketing world."

- President, Greystone.Net

"David is one of the most popular speakers we’ve ever had at the Vocus User Conference. We’ve asked him to speak on three separate occasions and each one was better than the last. He does a great job using relevant and timely examples and engaging the audience. I believe any organization would be hard pressed to find a better speaker to discuss the convergence of marketing, public relations and social media."

- William R. Wagner, EVP & COO,Vocus

"PwC hosted a series of events for Australian Non-Executive Directors with David Meerman Scott. The feedback we received from the directors was outstanding. Through the use of case studies, stories and research findings, David managed to cut through the hyperbole and present a compelling picture of real time communication and the implications for business. Directors learnt about the role they can and should play as a catalyst for shifting mindsets to get companies engaged in social media. Thank you for an amazing session that is already inspiring change."

- Chairman, PwC Australia

"We’ve worked with David for over four years now. He has presented to hundreds of members of the Entrepreneurs’ Organization, who consistently comment that what he teaches has forever changed their businesses. David presents new ways of thinking about real-time marketing and brings simplicity to a sometimes complicated subject. His unique yet contemporary perspective has provided tremendous value to EOers all over the world. His unwavering engagement with the EO audience will take him to Buenos Aires, Argentina in November. We look forward to seeing him there and many other countries around the world for years to come!"

- Senior Director of Global Learning, Entrepreneurs’ Organization

"David Meerman Scott delivered on what he promised. His presentation to our group of entrepreneurs and business development professionals at the Engage: Succeeding in Marketing and Sales Conference hosted by Enterprise Saint John provided an easy-to-understand roadmap of how CEOs and marketing professionals can use Web 2.0 to find business in new markets. The attendees of the conference remained engaged throughout his talk and I have already received many requests for him to return as a speaker. I highly recommend David."

- CEO, Delora Media

"I was looking for a big name speaker to kickoff for our inaugural B2B social marketing event in India. We set a very high bar: expert in B2B marketing, well-known, credible, with the ability to draw a very savvy, global-minded executive crowd. David has always been one of my favorite business authors and has been an inspiration for me and my team in building our worldwide marketing capability so he was a natural choice for me. Working with David on the event exceeded my expectations. He is professional yet personable and warm and is an engaging speaker. Our audience (#b2bconnect) really connected with David and his examples on real-time marketing. Would definitely recommend David if you’re looking to do the same."

- Head of Marketing, Asia Pacific and Japan, LinkedIn

"David, your presentation during the HBR Poland conference on new trends of marketing was awesome. The number of paid attendees was the highest we’ve had at our conferences in two years. Your passion, enthusiasm, knowledge and practical background is what our CEOs immensely appreciated. You provided great examples, a B2B attitude and awareness and many practical cases, all presented in an attractive and direct way. You received the highest possible rating from attendees and great feedback such as ‘David – a real genius, great presenter and showman. Congratulations!’ We hope to have you as a guest you at the future conference very soon."

- Conference and Events Director, Harvard Business Review Poland