
Brett Bruen
President and CEO of Global Situation Room, Inc., Former U.S. Diplomat & Director of Global Engagement at the White House
Brett Bruen
President and CEO of Global Situation Room, Inc., Former U.S. Diplomat & Director of Global Engagement at the White House
Biography
The world's leading companies and organizations seek out Bruen for their most Complex Communications® challenges. His work focuses on helping Fortune 100 companies, the world's largest philanthropies, and most high-profile organizations not only survive, but thrive in any scenario. The cutting-edge Counter-Crisis strategies he pioneered oSer a more proactive approach to emerging threats and revolutionized the paradigm of the possible amidst the regularity of today's risks.
He led the development of "Business Ready," the highly successful new brand for the World Bank's flagship annual report. Mastercard became one of the world's most respected companies, thanks to the thought leadership strategies GSR implemented around the world over five years. During the pandemic, Bruen helped America's physician assistants attain extraordinary coverage for their role in responding to COVID-19. The "One Decision" podcast produced by Situation Room Studios with former American and British spy chiefs has become the most popular global aSairs show on the planet.
Top media outlets frequently turn to Bruen for analysis of global crises and major events. He often headlines global gatherings including Bloomberg conferences from New York to Shanghai. His work is regularly cited by influential individuals and institutions, whether a book by veteran journalist Bob Woodward or briefings before the U.S. Supreme Court. He was named by Washingtonian Magazine as one of the nation's "most influential" voices on public aSairs.
The world's top universities rely on Bruen’s expertise. He teaches crisis communications at Georgetown University and serves on boards at Georgetown, Harvard and University College Dublin. As Director of Global Engagement at the White House, he built a number of President Obama’s legacy international initiatives. His time in the American diplomatic service was largely spent on the frontlines of crises in the Ivory Coast, Madagascar, Venezuela, Guinea, Liberia, Eritrea and Iraq. He holds a Masters degree in Global History from the London School of Economics and speaks fluent Spanish, French.
Speech Topics
A Young Person's Guide to Changing the World
Going on a dangerous road trip across rebel territory in the search for peace. Battling insurgents with books on the streets of Tikrit. Briefing the President in the Situation Room. Before 35, Brett not only saw the world, he made an impact on some of its most intractable issues. Along the way, he picked up a few useful insights and ideas for millennials who want to make a real difference in the world. Bruen know the potential a young person has and he works to educate audiences of all ages and inspire the next generation.
Mr. President, I'm Off to be Entrepreneurial: From the White House to a Start Up
After twelve years as diplomat, last serving as Director of Global Engagement on the National Security Council, Brett decided he wanted to do something more creative. Having been advocating for entrepreneurs his entire career, Bruen decided it was time to act on this passion. He briefed President Obama on the government's new global entrepreneurship initiative and closed by saying, "Mr. President, I'm off to be entrepreneurial." Bruen discusses how taking the leap of faith to do something you believe in is worth the risk.
Reducing Business Risk: Counter-Crisis Strategies
With the new types of crisis surfacing in today’s world, there is a new type of crisis response. Counter-crisis management (CCM) theory was developed by Brett Bruen, while serving on the U.S. National Security Council. Facing two civil wars in Africa, a new conflict in Ukraine, and the emergence of ISIS, Bruen began to develop a new strategy for the U.S. Government to use when planning for global problems. CCM enables companies and organizations to identify their vulnerabilities early and develop reputational countermeasures that can be immediately deployed in the event of an incident. In an age of increasing uncertainty, these skills and strategies, Bruen explains, will prepare your business to take on the unexpected.
A Diplomat's Guide to Networking & Negotiating
Learn some of the most sophisticated tradecraft and tactics for building and managing relationships. From finding and forging key relationships to assessing information and interests, Bruen shows audiences how to more effectively develop and draw on their contacts, through lessons he learned in the world of diplomacy. Understand how to overcome differences. Pick up pointers on persuasion. Acquire the ability to analyze meaning behind the words and actions of individuals. Learn from Brett Bruen, the key qualities it takes to jumpstart a competitive, effective career.
What Americans Won't Tell You About America
Though the world is more connected than ever, many elements of the United States remain a mystery to most foreigners. From the polarization of our politics to our insatiable desire to innovate, America can be hard to understand from the outside. Former US Diplomat and Director of Global Engagement at the White House, Brett Bruen, offers exceptional insight into the influences, interests, and ideas that drive the world's most powerful country. Bruen looks ahead, as well, to what likely comes next for the United States and the impact it will have on the global community.
How to Enhance US Global Leadership in the Age of Extremism
From the rise of ISIS to the resurgence of Russia, America and its allies face considerable challenges. These new adversaries have tossed out the rulebook that maintained a sense of world order, even in the darkest moments of our history.
So how can the United States effectively respond to these threats? Former US Diplomat and Director of Global Engagement at the White House, Brett Bruen talks about what's missing in the West's strategy. Arguing that America is too driven by fear and focuses more on what it's against than what it stands for as a country, Bruen discusses the best options for moving forward into the next era.