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Susan Packard

Co-Founder of Scripps Networks Interactive & Former Chief Operating Officer, HGTV
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Biography

To Susan Packard, gamesmanship is serious business. The ability to smartly strategize career advancement and success, is absolutely crucial for any professional. However, to achieve this, as well as an all-around more harmonious and efficient office, we need to listen to the forward thinkers of today and tomorrow, like author, innovator, and branding expert, Susan Packard. In February 2015, Packard’s book entitled New Rules of the Game was released, a smart business guide that reveals how to use strategic gamesmanship to succeed in corporate America. It also provides insights, tips, and direction to women in business, based on experiences from her own 30 year career, along with a dozen other prominent executives. What makes this book different is that Packard advocates for a revolutionary new perspective which she calls gamesmanship, an extremely effective angle, used to reach the next level in the “corporate game” – a game anyone can play.

Susan Packard is co-founder and former chief operating officer of HGTV. Packard held a variety of senior positions at Scripps Networks Interactive, the leading developer of lifestyle-oriented content for television and the Internet. The company’s media portfolio includes popular lifestyle television brands HGTV, Food Network, DIY Network, Cooking Channel, country music network Great American Country, and the Travel Channel. She created and served as president of Scripps Networks New Ventures, where she oversaw the development and launch of DIY Network, Fine Living Network and online interactive platforms. She was also president of worldwide distribution for the Scripps cable brands. In 1980, she began her cable career at HBO then moved to NBC and was part of the start-up team for CNBC. In 1994, she joined HGTV and became Chief Operating Officer in 1995. Under Packard’s helm, HGTV became one of the fastest growing cable networks in television history. Today, HGTV is available in more than 99 million U.S. homes and distributed in 175 countries and territories. She helped to build Scripps Networks to a market value of over $9 billion.

Packard is an active speaker at global business forums and at universities such as UCLA, Fordham, and the Darden Business School at University of Virginia, and in 2015, she spoke at Stanford Business School. Her confident and often humorous style is a reflection of 30 years as a highly successful leader in business, branding, innovation, and creative solutions. She illustrates and explains why attaching “gender roles” in the workplace, is not only a thing of the past, but can also be a grave mistake for a company, which underestimates its workforce. She also demonstrates through her passion that women in the workplace have more room to be themselves, with confidence, conviction, and even a bit of comic wit.

Susan Packard has been recognized by industry peers, colleagues and employees as an innovator, pioneer, role model and mentor. She received the Woman of the Year award by Women in Cable & Telecommunications and was profiled in Modern Visionaries, a book chronicling the contributions of women to the cable and telecommunications industry. Susan now devotes her time to writing, working with women and to public speaking – offering audiences insight into the future culture of the successful, even enjoyable, workplace for both women, and men.

RESUME:

  • Current: Author and Speaker, Susanpackard.com
  • Author: New Rules of the Game: 10 Strategies for Women in the Workplace
  • Co-founder: Scripps Networks Interactive
  • Brand expert for HBO, CNBC, HGTV, Food Network, and many other well-known brands
  • Formerly: Time/Warner, NBC, Scripps
  • Elected to the Scripps Howard Foundation’s Board of Trustees in 2001 and served for six years.
  • She has served on the University of Tennessee’s College of Communication’s Board of Advisors, and in 2004 she was named a College of Arts and Sciences Outstanding Alumni at Michigan State University.
  • In 2011, was named to Villanova Business School’s Dean’s Advisory Council and to the Tennessee Governor’s Commission on Film, Music and Entertainment. In recognition of her outreach work, she received the “E.W. Scripps William Burleigh Award” for distinguished community service.
  • In 2010, she was admitted to The Committee of 200, a select group of senior women executives dedicated to inspiring future women leaders in business.
  • Awarded: “Woman of the Year” award by Women in Cable & Telecommunications.
  • CableWorld magazine honored her among “The Most Influential Women in Cable” numerous times.
  • In 2008, she was inducted into the Cable Hall of Fame.
  • Education: Michigan State University, Undergrad and Graduate degrees.

Topics

New Rules of the Game: 10 Strategies for Women in the Workplace

In this brand new presentation, Susan reveals the findings from her new book, New Rules of the Game: 10 Strategies for Women in the Workplace which provides insights, tips and direction to women in business, based on experiences from Susan's own 30 year career, along with a dozen other prominent executives. Packard advocates for a revolutionary new perspective for businesswomen, which she calls “gamesmanship" – a strategic way of thinking that cultivates creativity, focus, optimism, teamwork, and competitiveness.

These strategies are seen in the gaming and sports worlds and often among men, but women can utilize these skills as well to learn to compete outwardly instead of inwardly, provide the necessary tools and techniques to succeed at work by thinking tactically, step up with more grit to get the next win, and level the playing field by understanding how male colleagues think and win at work, and add excitement to their careers. The information within New Rules of the Game will become a handbook, and playbook, for the future of women in business. The message is to think like a winner and act like an athlete, but at the same time don’t be afraid to use a little humor in the workplace.

Now What? Creativity, Innovation & Turning Ideas into Icons

So you have a great, innovative idea that is without peer in the marketplace—how does that become a great business worth over $7 billion, such as HGTV? Packard shares with the audience her experiences and the lessons learned in growing a multi-billion dollar business, which today includes cable networks, books, DVDs, interactive properties and a family of trusted television personalities. A leader who inspired those around her to push the boundaries in innovating products to achieve business success, Packard shares the leadership skills necessary to incubate — and execute — game changing ideas.

How Culture Impacts Employee Engagement: Timeless Lessons on Talent

Two of today’s toughest challenges are recruiting and retaining the best talent. Learn how a $7 billion business did it from the ground up, and how these lessons can apply to you. HGTV co-founder Susan Packard will cover critical areas, such as team structure, having a sense of mission and how small, inexpensive things can impact loyalty and workplace excellence. Having the right people in the right jobs with the right amount of motivation is crucial to any successful organization, and Packard shares what employers must do to create a workplace that can become the envy of any industry.

The Leader Within: Growing Your Leadership Team

What do leaders need today to excel? Hear from HGTV’s co-founder, Susan Packard, as she shares leadership lessons from businesses she has helped to build, and from the leadership work she is doing today. She will discuss how vision, audacity and relentless focus are some of the key factors that make great leaders today. She will also share some unusual insights and stories about diversity as a business practice today.

Move Fast, Think Big: Building a Brand Leader

HGTV took a big idea – a cable television network devoted to all things home – into a marketplace dominated by media giants and emerged the leader. Now launched in more than 98 million homes, HGTV changed how we envision our homes and, in the process, established a new model for business innovation and success. Packard shares with audiences strategies for forging and promoting a brand while gaining customers who'll remain loyal to it, and provides ideas for expanding into other channels and platforms to secure even greater market share while maintaining brand integrity.

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617.614.1600