Smart Decision-Making: It’s All in the Approach
Most of us think we’re rational thinkers. We believe we approach our decisions with logic and foresight. But when it comes to dealing with risk and uncertainty, our brains rely on a variety of cognitive short-cuts that influence how we decide—and those heuristics often work against us when it comes down to making smart, sound decisions. Kayt Sukel will explain, using examples from the intersection of cutting edge science laboratories and real-world success stories, the myriad ways our faulty assumptions—and the brain’s default decision-making mechanisms—can get in the way of our long term goals. She’ll explain why we mistakenly take risk-taking as a personality trait instead of a process; how the latest scientific research is demonstrating how different environmental variables can change that process in expected ways; what we can learn from extreme sports heroes and military special forces operators about optimizing our choices; and, finally, how self-appraisal and self-awareness concerning the way the brain handles decision-making can help each and every one of us ultimately become smarter decision makers—helping us to transform uncertainty into victory in work, play, love, and life.
Harnessing Uncertainty: A Key Ingredient for Creativity, Innovation, & Success
Uncertainty often seems synonymous with impulsivity and danger—something to be avoided at all costs. But scientists are learning that uncertainty is part and parcel of every single decision we make, every single day—big or small, life-altering or seemingly inconsequential. And, what’s more, healthy doses of uncertainty can help foster creativity, innovation, and success. Kayt Sukel will discuss the how brain is designed to deal with uncertainty—and why that particular neurobiological set-up means that uncertainty is often the catalyst for novel and groundbreaking breakthroughs. She will describe how successful leaders and organizations consider uncertainty in their own decisions—and how those lessons learned apply to making smarter, more creative choices. And, finally, she’ll consider the different types of corporate environments that can make or break the creative process—and how those who are successful with fostering creativity are doing so without losing sight of the organization’s core values (or long-term business goals).