American Program Bureau A Global Speaker, Celebrity & Entertainment Agency

Judy Smith

Crisis Management Expert, Author & Inspiration for Scandal


Judy Smith is the country's foremost crisis-management expert. Through her firm Smith & Company she has become the go-to communications advisor for corporations, politicians and celebrities seeking counsel in times of crisis.

Her wide-ranging experiences and high-profile cases, including the action plans that kept her famous clients out of the news, have created a platform for her to speak on topics no one else can, including some of the most controversial breaking news stories.

In her dynamic, highly entertaining presentations tailored for the corporate audience, Smith shares a wealth of stories and personal anecdotes from her incredible career, on a range of subjects including personal leadership, effective communication, crisis management, overcoming challenges, and utilizing your best qualities.



How to Protect Your Company’s Brand: Preventing, Preparing & Prevailing During a Crisis

A company’s brand is its most valuable asset; protecting that brand must be a company's ultimate goal, whether it's under fire from a cyber-threat, product recall or other crisis. This session will arm the corporate communicator with the best practices and strategies to help ensure that a company's reputation remains secure.

Social Media: Revolution or Evolution?

When news stories go viral, social media has become a game-changer in the world of corporate communication. This session will offer tips and strategies on how to successfully navigate a crisis and effectively communicate your message in the digital age.

Winning Inside & Outside the Courtroom: The Court of Public Opinion

The media landscape has forced the legal community to rethink its often uneasy relationship. This session goes behind the headlines of some of the biggest legal cases of our age to demonstrate that what goes on outside the courtroom is just as important as what goes on inside. Utilizing her unique background as a prosecutor and media expert, Judy provides tips and strategies on what it takes to win in the court of public opinion.

Washington: An Insider’s View

A “state of play” on Congress, politics, and the Presidency, this session has much to offer on current affairs. In this conversation-style interview, Judy provides an up- close-and-personal view on the intricate machinations that make up crisis and politics in America today.

Leading Through Crisis: What Every Leader Should Know

They found out. It’s not working. They won’t listen. It’s all over. Now what? As America’s number-one crisis management expert, Judy is on speed-dial for some of the most high profile celebrities, politicians and corporations in the world. Here she gives a step-by-step plan outlining her sharply honed strategies for turning a crisis into a redefining moment.

Women in Leadership: Challenges & Opportunities in a Position of Power

Being a woman in a leadership position can come with its own unique set of challenges. How do you get ahead while still remaining authentic? How can you be assertive without being perceived as aggressive? How do I balance work and life? How do I ask for a raise? Judy addresses these tough questions and more in a session offering valuable tips on how to overcome challenges and use your position of power as an opportunity to make a difference.

It’s a Marathon, Not a Sprint

For many workers, no matter what age, trying to plan a future path to success is an overwhelming task that can easily feel like a crisis. Here Judy explains why you don't have to have it all figured out overnight, and why taking your sweet time building a career has its own unique benefits. Through personal stories of her path to success, Judy offers valuable advice on the importance of preparation, personal brand management and how to overcome challenges along the way.

Finding Your True Self Through the Work-Life Balance

Grace under fire in the workplace (and outside of it) is the crisis management professional's stock in trade. Before the hit TV show Scandal became a household name, Judy Smith had been involved in crisis work for over 20 years, learning to balance work, family and a personal life amid some of the most pressing workplace demands in any profession. As a powerhouse public relations executive, she rose to the top of her game by developing her own brand and carving a niche in an in-demand field. Through hard work and determination she found not only success in her endeavors, but something even more valuable — her authentic self. Judy shares the stories that resulted in her powerful ascent, with an emphasis on what drives women in today's workplace. Serving up career tips and advice from the basics — how to get what you want out of a job, how to get a raise, how to get a promotion — to more complex issues like workplace rivalry, conflict resolution and why women lead differently than men. Judy reveals why she is a leader like no other.

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