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Chris Brogan

Social Media Guru & Trust Agent
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Biography

Chris Brogan, the president of Human Business Works and CEO of Owner Media Group, is a pioneer in the social media revolution. An eleven-year veteran of using social media and both web and mobile technologies to build digital relationships for businesses, organizations, and individuals, he seeks to show audiences how to tap into the power of social networks to build a brand's influence, reputation, and overall value. Brogan is also the Publisher of Owner Magazine, a business magazine helping others improve their worth by growing their capabilities and connections.

Brogan has been deeply involved in social media since 1998, creating a blog back when the activity was still known as “journaling.” He first realized the power of new media tools when he was able to save a telecommunications company he was working for $3 million by getting valuable manufacturer information from an audio podcast. His blog at chrisbrogan.com ranks in the top five of the Advertising Age Power150 and in the top ten at Technorati.

Brogan is the New York Times best-selling author of 8 books and counting, including Google+ for Business: How Google’s Social Network Changes Everything, as well as the New York Times and Wall Street Journal bestseller Trust Agents, co-written with Julien Smith. Trust Agents was a game-changing book, explaining that today’s consumers are savvier, informed, and cynical than ever before and that trust itself is the most valuable currency in today’s consumer market. Social networks and personal connections have far more influence on consumers than marketing messages. His latest book is entitled The Impact Equation, published in October 2012.

Brogan is an internationally sought-after keynote speaker, with over 1000 speeches delivered to everyone from company annual events like the Coldwell Banker GenBLUE conference and the HR Florida annual conference to the royalty of the United Arab Emirates. He has consulted with companies such as Disney, Microsoft, Coke, Titleist, Pepsico, Google, Motorola, and many more. He’s appeared on the Dr. Phil Show, interviewed Richard Branson for a cover story for Success magazine, and once even presented to a princess. People like Paulo Coelho, Harvey Mackay, and Steven Pressfield enjoy sharing their projects and best ideas with Chris because they now he’ll share them with you. Statsocial rated Chris the #3 power influencer online.

Each presentation is fresh and customized for the people in the room, with insights specific to your industry and the people you need Chris Brogan to reach. With a mix of candid humor and straight talk as well as actionable steps to back up any lofty idea he shares, Brogan delivers a unique blend of inspiration as well as tangible performance-improving insight necessary for helping you own the game you most want to win. You can rest assured that you will be entertained, enlightened, and empowered by his performance. He’ll provide education and tools to help you make your life and your business thrive, by teaching you which actions will get you what you want. Using books, speeches, courses, and workshops, Chris is dedicated to helping you grow your capabilities and connections no matter where you are in the process right now.

Chris lives in northern Massachusetts. His better half is Jacqueline Carly. Between the two of them, they have three kids and love to explore many challenging and exciting hobbies and pastimes.

Topics

Ownership for Organizations: How An Owner’s Mindset Improves Employee Contribution & Commitment

Over the past five years, business has changed dramatically. Between resizing efforts, flattening of hierarchies, and a whole wave of technological shifts that encourage new methods of interaction and business-making, corporations no face new challenges. How do you retain your better employees? How do you prevent brain drain? How do you utilize the best of the new technologies without causing productivity damage? How can we encourage employees to feel a sense of ownership of their duties and roles? Starting with concepts and then moving into concrete planning examples, this speech provides guidance and execution-ready concepts for your organization’s approach to improved contributions and productivity.

Content Marketing Strategy: How to Use the Web’s Tools to Drive Business

You’ve been told to blog. You’ve been told to podcast. Someone told you to make more video. What they didn’t provide was a simple, concrete method to build up sales and marketing volume through the creation of integrated and easy-to-produce content creation and distribution strategies for your organization. Meet with a 17-year veteran of the online content space and learn a framework for creating, distributing and maximizing potential value from your content marketing and social media usage.

Mission-Driven Execution: How to Empower Individuals & Organizations to Thrive

The challenges of productivity, time management, prioritizing, sales success, and overall business execution are all tied to one core challenge: people aren’t operating from a powerful guiding mission. Far beyond a forgotten piece of paper in a company binder, the mission we’re talking about drives every element of execution as well as the resources required to build production capacity. Learn the core Ownership principles and how to actually map your mission, your actions, and your message into an aligned and powerful system for success.

The Value of the Networked Organization

Research and technology has caught up to what we’ve always believed: that individual contributions are one thing, but a networked employee brings more resources to bear on solutions for the organization, reports a higher level of potential happiness, and delivers many more tangible benefits than a similarly skilled but non-networked individual. How do we prepare for the always-on, fast-touch, let-me-take-a- selfie world and maximize benefits, value, and contributions in this space?

Winning in the Choose Your Own Adventure Economy

We used to try to sell to everyone, but times have changed. Finding the specific people we can best serve now outweighs the intent to reach the masses, but that means we must build even deeper connections, and do more with them. How have technological shifts empowered more selective marketing, selective selling, and frictionless buying? What can you do to take advantage of these trends? What will your business do to breathe life and purpose into all these new digital technologies so that you’re building business and not just bleating into the void?

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QUESTIONS ABOUT BOOKING?

617.614.1600