Ownership for Organizations: How An Owner’s Mindset Improves Employee Contribution & Commitment
Over the past five years, business has changed dramatically. Between resizing efforts, flattening of hierarchies, and a whole wave of technological shifts that encourage new methods of interaction and business-making, corporations no face new challenges. How do you retain your better employees? How do you prevent brain drain? How do you utilize the best of the new technologies without causing productivity damage? How can we encourage employees to feel a sense of ownership of their duties and roles? Starting with concepts and then moving into concrete planning examples, this speech provides guidance and execution-ready concepts for your organization’s approach to improved contributions and productivity.
Content Marketing Strategy: How to Use the Web’s Tools to Drive Business
You’ve been told to blog. You’ve been told to podcast. Someone told you to make more video. What they didn’t provide was a simple, concrete method to build up sales and marketing volume through the creation of integrated and easy-to-produce content creation and distribution strategies for your organization. Meet with a 17-year veteran of the online content space and learn a framework for creating, distributing and maximizing potential value from your content marketing and social media usage.
Mission-Driven Execution: How to Empower Individuals & Organizations to Thrive
The challenges of productivity, time management, prioritizing, sales success, and overall business execution are all tied to one core challenge: people aren’t operating from a powerful guiding mission. Far beyond a forgotten piece of paper in a company binder, the mission we’re talking about drives every element of execution as well as the resources required to build production capacity. Learn the core Ownership principles and how to actually map your mission, your actions, and your message into an aligned and powerful system for success.
The Value of the Networked Organization
Research and technology has caught up to what we’ve always believed: that individual contributions are one thing, but a networked employee brings more resources to bear on solutions for the organization, reports a higher level of potential happiness, and delivers many more tangible benefits than a similarly skilled but non-networked individual. How do we prepare for the always-on, fast-touch, let-me-take-a- selfie world and maximize benefits, value, and contributions in this space?
Winning in the Choose Your Own Adventure Economy
We used to try to sell to everyone, but times have changed. Finding the specific people we can best serve now outweighs the intent to reach the masses, but that means we must build even deeper connections, and do more with them. How have technological shifts empowered more selective marketing, selective selling, and frictionless buying? What can you do to take advantage of these trends? What will your business do to breathe life and purpose into all these new digital technologies so that you’re building business and not just bleating into the void?