Disrupt or Die: A Wake Up Call
Amazon disrupted retail. Netflix disrupted entertainment and how we consume movies and TV shows. Uber disrupted transportation. How will your organization thrive in a world where technology has challenged the status quo by enabling new business models? Or where consumers are demanding more authenticity and transparency? Anat Baron delivers the wake up call you’ve been waiting for—and gives you actionable ways to succeed. She shares real life examples of organizations reinventing themselves to win by mastering innovation, collaboration and community. This thought-provoking and informative presentation will give you strategies to succeed as we race toward 2020 and beyond.
Winning the Battle for Attention
Welcome to the Attention Economy. Every day, 4.6 billion pieces of content are produced, making attention the most valuable currency of the 21st century. How will your organization break through? Anat Baron shows you how to excel at capturing customer attention and trust by delivering the right content, in the right dose, at the right moment, using the right information on the right platform. She also highlights the enormous opportunity to create an emotional connection through impactful storytelling that finds the right balance between head and heart. Complete with action steps to redefine communication, innovation and collaboration, Anat Baron doesn’t just make the case for embracing change – she shows you how to implement it.
Staying Relevant in an Ever-Changing World
The pace of change is accelerating exponentially. How do you stay ahead of the curve and avoid becoming a dinosaur? Anat Baron helps you view change as your organization’s greatest opportunity. She reviews the four biggest changes we face today: 1) technology adoption, 2) the new consumer, 3) evolving social media platforms and 4) “distributed everything” and provides strategies for adapting to this new world by creating a point of difference and keeping customers and employees engaged. With a call to redefine innovation, the customer experience, engagement and collaboration, Anat Baron provides an action plan for embracing change and remaining forever relevant.
The Empowered Consumer
You’ll never look at your relationship with customers in the same way again. Anat Baron guides you through a world where brands are no longer in control. Consumers are in charge —and what they’re looking for has changed dramatically. Empowered consumers are more interested in value than price. And they aren’t just looking for products and services to buy — they’re seeking meaningful experiences. Anat Baron examines this brave new landscape, translates the trends and brings it all back to building relationships. She provides strategies to help your organization communicate more openly and authentically, engage in two-way conversations about your brand, and have the agile leadership and transparency it takes to react in real time.
Women: the World’s Largest Emerging Market
That’s right. It isn’t China. Or India. Today, women control 75% of household spending in the U.S. By 2028, 75% of discretionary spending worldwide will be controlled by women. Anat Baron explores how this substantial opportunity is hiding in plain sight – both with consumers and as an untapped resource within your own organization. Sharing real world examples from her successful career in multiple male-dominated industries, she highlights how she shifted male-centered perspectives, expanded market share and increased profits by focusing on women. She also offers current examples of organizations that are building authentic relationships with women by discovering what they really want. This eye-opening presentation separates myths and stereotypes from reality and shows you how to harness the power of women and benefit from their growing economic impact.